The Market Conquest of Europe – A Growth Analysis of Ryanair, easyjet, Vueling Airlines and Norwegian Air Shuttle

It is, by now, common knowledge that Europe’s legacy carriers have largely lost out on the intracontinental air travel success story to Ryanair and easyJet. However, in a new turn of events, these two budget carriers are increasingly having to share the market with new rivals: By very effectively applying the hybrid carrier model, both Norwegian Air Shuttle and IAG (International Airlines Group) member Vueling Airlines are making great strides in the game of catch-up with the heavy-weights from Ireland and the UK – a development that does not leave even gargantuan Ryanair unaffected…