blu-express.com: A new Italian low-cost carrier is born

blu-express.com – the low cost subsidiary of Blue Panorama, the leading Italian charter service carrier – was launched in October 2005.
As Blue Panorama originally served only B2B business, selling to tour operators and travel agents, the challenge for blu-express.com was to introduce and implement a completely new Revenue Management and (web-enforced) distribution approach based on the AirKiosk Reservation & Distribution System and including the introduction of new employees.

THE CHALLENGE

• Project management in terms of Revenue Management
  • General fare setup
  • Flight & yield management
  • Schedule optimization
  • Sales analysis
  • Special sales and respective marketing coordination
  • Coordination & implementation of corporate & group fares
  • General support
• Induction of new employees in Revenue Management
  • Introduction to low-cost revenue management approach, i.e.
    • Implementation of special sales (i.e. promotional sales)
    • Analysis & reactions on flight/seat sales
  • Introduction to efficient flight & yield management
• Introduction of the AirKiosk Reservation & Distribution System to new RM-employees
• Communication interface between provider (AirKiosk) and airline